About Us

Our Story

We’ve set out to bring the best collection of Licorice from all around the world to one place...and that’s right here!

Licorice.com was born as a result of the simple reason that we are a Licorice-obsessed family! Unlike fine wine or gourmet chocolates, there was no “place” to buy a selection of artisanal gourmet Licorice “Made Worldwide”. While the typical convenience store Licorice was “good enough,” we knew there was better out there, and we became determined to find it. We learned that outside of the US lived incredibly gourmet varieties of Licorice, truly like nothing we’ve ever seen before. So, we’ve collaborated with authentic Licorice makers to bring you our curated collection of over 50+ varieties for you to enjoy — or as a really awesome gift. On top of it all, we will get our Licorice into your hands, or to your loved ones, in just two days from placing your order — via FedEx Air— so there is no excuse for any gift to be late!  

We are fifth generation entrepreneurs, and are blessed that the generations before us have created some great products, including one of the original (and best!) gourmet popcorns-Popcorn, Indiana. You probably know it as the one in the iconic red bag! Our family’s love and passion for creating new and unique brands gave us the motivation to bring this next venture to the forefront. 

We’re excited that you’re here, and we look forward to giving you the ultimate Licorice experience. Our goal is that you—or whoever you gift our delicacies to—will fall deeper in love with Licorice with every bite, just like we do! 

We are excited to hear from you about all things Licorice, so email us at hello@licorice.com to give us feedback, or just to drop in and say “hi!” 

With Love & Licorice,

Adam, Jonathan, and Sarah

Why Licorice?

We love Licorice. And if you’re reading this right now, you probably do too! But if you don’t, that will definitely change once you sample some of our 50+ gourmet items from around the world. If you think Licorice is just a “typical snack”, think again! In fact, Licorice is just as rich in history as it is in flavor. Let’s go back in time, shall we? 

Licorice has been around since ancient times, and is believed to give vitality and longevity. It is sometimes used as a beautifying agent and aphrodisiac- an “elixir of life.” Great quantities were found with the fabulous treasures of King Tut, and other Egyptian rulers — for it was believed that the Licorice could be used to prepare a sweet drink in the next world.
The Chinese (dating back 5,000 years) maintained that eating Licorice root would give them strength and endurance. Licorice still holds a prominent place in Chinese herbal combinations since it is believed to harmonize with the action of other herbs.

Alexander the Great, the Scythian armies, Roman Emperor Caesar, and even India’s great prophet, Brahma, are on record endorsing the beneficial properties contained in licorice. Warriors used it for its ability to quench thirst while on the march, while others recognized licorice’s valuable healing properties.In the early 16th Century, black licorice began to be cultivated in the monastery garden at Pontefract, England, and later, this became the very center of the licorice confectionery industry. In addition to being used as a flavoring in candy products, natural licorice can be an effective medicine. For over 3,000 years, Licorice root has been used as a treatment in bronchial ailments, minor throat irritation as a cough suppressant, gastric and peptic ulcers, menopause, eczema, infection, and to help to overcome sugar cravings.

But the most enduring quality of licorice continues to be its potential for the sweetness of flavor. Its botanical name is Glycyrrhiza, from the Greek meaning “sweet root.” The taste of the Licorice root is so distinctive that its sweetness is detectable in water even when diluted to 1 part Licorice candy to 20,000 parts water! 

If you took the time to read all of that--congrats! You are officially a Licorice connoisseur, just like we are!